The Panerai Breve Due PAM01273 and the Panerai Luminor Due PAM01274 are the latest addendums to the Manufacture’s collection. Both models share much in accordance, including bewitching blue dials. The only aspect which completely sets itself apart the two models is the size of their cases, 38mm and 42mm. The brand has marketed the watches as ‘his as well as hers’, however , Angus Davies urges readers to set aside any gender stereotypes and also view each option with an open mind.
Most watch brands try to establish the identity of their audience. Based on their findings, the products may well embrace a specific design language, materials, complications and other specification highlights. Finally, the company’s marketing team will often choose the most appropriate means of promotion. This will include selecting model names, brand ambassadors and even the actual symbolism along with vocabulary used for promotional materials and press releases.
For many years, De la firme could be summed up with the following words or phrases; ‘masculine’, ‘historical’, ‘divers’ watches’, ‘luminescence’, ‘Florence’ and the ‘Royal Italian language Navy’. The smoothness of the Swiss-Italian brand has always been clearly defined.
In 2016, Panerai unveiled a new family of models, the particular Luminor Because of Collection. Situated in a 38mm case, typically the Due was significantly small compared to both the existing Radiomir in addition to Luminor versions. However , to the casual onlooker, the Thanks looked near identical towards the brand’s regular Luminor timepieces. Indeed, often the cushion shape case, safety lock overhead protection device, sandwich switch and small seconds display at 9 o’clock were all elements shared in keeping with normal Luminor types.
The main difference between those products in the Credited Collection and also the regular Luminor models is they encompass a differently styled case. Indeed, at the time of launch, the case of the Owing model had been approximately forty percent slimmer than a standard Luminor watch. With the advent of the exact Due, the brand attracted a new audience, perhaps including some individuals that were hitherto put off by the über potency of regular Luminor models. The actual Due has a water resistance of 3 ATM (30m) compared to typical Luminor designs with 100m, sometimes 300m, water resistance. For many potential clients, the very slenderness of the Due is probably a greater priority than the watch’s deepsea-diving capabilities. The Expected Collection also incorporates a number of traditional strap options and feminine call hues, augmenting its overall appeal.
Now, the Manufacture based in Neuchâtel has revealed two new Due units, the Panerai Piccolo Attributed PAM01273, measuring 38mm in diameter, as well as the Panerai Luminor Due PAM01274, featuring a 42mm case. Save for the difference in size, both watches are near identical. They are both equipped with a bewitching blue sun-brushed dial, fluorescent golden hands, a polished steel case plus the P. 900 calibre.
The particular brand’s press release markets the watches as ‘his and hers’, a strategy that has been applied on many occasions. However , as a former marketing professional, I would never imply that a 38mm or even 42mm situation is gender-specific. There are many men who will love the neat proportions of the De la firme Piccolo Callable PAM01273. Likewise, I have also seen many women wearing the Luminor in a 40mm case, fixed with a vibrantly coloured strap.
My point is, in no way think of any Panerai as a man’s view or a woman’s watch. Instead, consider a Panerai as an effortlessly stylish wristwatch that is highly legible plus beautifully made that promises lasting eye-appeal.